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Marketing the Unknown: Developing Market Strategies for Technical Innovations

by Paul Millier,Millier

ISBN 13: 9780471986218

Format: Illustrated (252 pages)
Publisher: John Wiley & Sons
Published: 23 Jun 1999

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Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers

by Paul Millier

ISBN 13: 9780471853251

Format: Paperback (324 pages)
Publisher: John Wiley & Sons
Published: 05 Apr 2000

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